Customers: To listen and understand the specific needs of each and every customer.
Integrity: To deliver the best options available with integrity, professionalism, and with the highest moral and ethical standards.
Respect: To provide respect to all customers based on strong core values. We will show respect for all people; to our customers, direct lenders, and all professionals in our day-to-day business activities.
Innovation: To constantly evolve & seek more creative methods to assist our customers through a forward-thinking approach to doing business.
Community: To consistently give back to the community. This is achieved by donating a portion of all revenues generated to the local Churches and/or other social programs.
Biblical Principles: To act, behave and make decisions that are grounded in strong biblical principles.